In 1965 Chuck Conners was a huge tv star. He had spent several seasons on the hugely popular, The Rifleman, and was ready for another series. The show was about a officer out in the West unjustly accused of cowardice and how his life evolved under the shadow of this accusation. It was entitled, Branded. The show was created by the experienced Larry Cohen.
A writer by the name of Tony Williams explains in his book, Larry Cohen—Radical Allegories Of An Independent Filmmaker, how things went. There were further revelations in David Fury’s, Chuck Conners - The Man Behind The Rifle.
It was recognised early on that things were not going well as it was felt that the show, as it unfolded, was not measuring up to the pilot. The producer was replaced with Andrew J. Fenady and he immediately made changes. The editors and directors were fired. He made it clear, even to Conners, that he, Fenady, was in total control and everything he said was gospel and to be followed to the letter. The show became a success and made number 14 in the first year’s ratings.
The star, who was instrumental in its success, became instrumental in its failure. Whether it was bigheadedness or laziness, he stopped working towards the show’s continued success. The sponsors were Proctor and Gamble and Connors simply refused to work with them. At this stage of his career he was, reportedly, one of the highest paid tv stars in a half hour show. He received $10,000 a show, producers fees, and owned a part of the show. During the second season he stopped working on the peripherals.
He stopped attending cocktail parties where the show would be sold to other territories, he refused tv interviews to promote the show, and refused public appearances. Firing his agent, lawyer and press agent he made it clear, away from actual filming, his only interest was golf. The sponsors became enraged at this and cancelled the show while it was still popular.
Years later, when Connor’s career had waned considerably, he did voice regret at his behaviour. The show is still in syndication and can also be found on DVD.
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